ABM In Action – 1:Many Campaign By Nuvolo
In this video, I expand on Nuvolo’s ABM strategy that I’ve covered in a previous post. The video illustrates how Nuvolo approaches the 1:Many campaign. It also details how the firm uses intent data for its one-to-many ABM and Targeting.
Because the video is based on the ABM approach used by a successful global ABM practitioner (Nuvolo), I believe it will provide you with the relevant insights to steer your organization’s ABM in the right direction.
Video Lessons – 1:Many Campaign By Nuvolo
So, as you plan to implement your organization’s 1: Many ABM, this video will enable you to:
- Identify the 3 Main ABM in order to formulate the best strategy to adopt.
- Learn more on how Nuvolo segments its target market for the 1:Many campaign among others
- Decide on the number of target accounts to focus on for your different campaigns
- Know how to use intent data in order to develop different campaigns (1:1, 1:Few, & 1:Many ABM)
- Learn the strategies that Nuvolo uses so that it can successfully run its competitive switching campaign
Other Insightful Posts:
- How Nuvolo Approaches ABM
- Nuvolo’s ABM Strategy
- Nuvolo’s 1:1 Campaign Approach
- How Nuvolo Implements 1: Few ABM
- Simple Approaches to Simple Marketing Strategies
- How To Improve Your Marketing Message
- Building a Top Healthcare Technology Brand
- The perspective of a Healthcare IT Solutions Buyer
- The Use & Benefits of ABM