what is abm? | abm definitions

What Is ABM?

As a  healthcare B2B marketer, knowing what Account-Based Marketing (ABM) is a foundation of creating a modern marketing strategy. In this video, I review the definitions of ABM.

Video Insight  – ITSMA & Technology Vendor Definitions

The video begins with two definitions of ABM. One according to a research firm, ITSMA, and the other by a technology Vendor.

Video lessonsDefinition of ABM

This video with therefore enables you to:

  1. Learn the definition of ABM in order to have a better understanding of its key features and approach
  2. Appreciate the need for collaboration among the sales and marketing team during ABM implementation
  3. Identify the key features of ABM in order to expand your understanding as a B2B high-tech marketer
  4. Understand why ABM is about personalized programs
  5.  Learn that ABM focuses on increasing sales revenue while relying on customers’ insights to develop campaigns

Other Relevant Links:

Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.