Building a Roadmap for Revenue Enablement: 5 Critical Steps to Success
In today’s dynamic business landscape, developing a strategic roadmap for Revenue Enablement is no longer an option; it’s a necessity. As organizations strive to boost sales, align teams, and drive sustainable growth, Revenue Enablement is the linchpin. This article explores
Healthtech B2B Marketing Budgets and Plans for 2024
I had the opportunity to speak with a group of healthtech marketing leaders about their B2B marketing budget and planning for 2024 plus what happened in 2023. They represented a cross-section of technology companies selling to providers and payers. Their
Building Trust with Your Buyer: Key Strategies for Sellers
In the world of sales, trust isn’t just a nice-to-have; it’s a must-have. Research has consistently shown that trust is a crucial factor in building successful and long-lasting relationships with buyers. In fact, according to a study by Dale Carnegie,
The Data-Driven Blueprint for Pipeline Success in 2024
As we stand at the precipice of 2024, the significance of a resilient and productive sales pipeline cannot be overstated. It is not just a matter of survival; it is the key to thriving in an ever-evolving business landscape. In
Unlocking Remote Sales Success: The Power of Sales Coaching
In today’s ever-evolving business landscape, data-driven insights reveal a fundamental truth: sales performance remains the heartbeat of every organization. Yet, the modern world of remote work has ushered in a paradigm shift in the way we approach sales. Sales coaching
How to Create an Account Prioritization Matrix In account-based marketing (ABM), account selection is the first step in the ABM process and, in my view, the most essential activity. And most companies don’t do it well. In this post, we