video on how nuvolo approaches abm

How Nuvolo Approaches ABM

In this video, I review how Nuvolo approaches ABM by capitalizing on Terminus ABM in order to achieve steady and sustainable growth in sales.

And so, as you begin your ABM Healthcare Organization’s B2B marketing journey,  this video on  Nuvolo’s ABM approach will equip your organization with fundamental takeaway lessons and tips that you require. I’ve highlighted these lessons in this brief.

So, I begin the video by first introducing Nuvolo, its services, and how through ABM, they have grown fast as a global Saas firm and a successful ABM practitioner worth learning from.

Key Lessons To Learn

Your healthcare organization will, therefore,  learn the following from Nuvolo’s ABM Approach that I’ve detailed in this video:

  • The different markets segments that they target with their solutions
  • Their wide range of solutions targets different sectors which include healthcare Systems
  • How their solutions are customized for their best-fit accounts or ICPs (How their solutions provide specific benefits to their target accounts)
  • Examples of  healthcare customers that are part of their ICP
  • The ABM Platform they use to successfully drive their campaigns

Further in the video, I’ve explained how Nuvolo’s initially struggled with their ABM approach, and how long it took them to successfully fine-tune their campaigns and able to quickly scale up their activities. 

Within the video, I have also covered other important ABM  insights based on Nuvolo’s approach. These include:

  • Nuvolo’s use of ABM platform tools to win high-value sales deals
  • How Nuvolo is able to prioritize the target customers to engage with or to follow up on
  • How their sales team’s productivity has increased because of technology-based data in their ABM approach.

Other  Videos Related to Nuvolo’s ABM Approach

This Video, therefore, is an important introduction to Nuvolo’s  ABM success journey. It then sets the ground for my other detailed Case Study Videos on Nuvolo’s ABM campaigns which include Nuvolo’s:

  1. ABM Strategy
  2. 1:1 Campaign
  3. 1:Few Campaign
  4. 1 Many Campaign
And so, here, WATCH the full video with practical lessons to sharpen your ABM approach


Other Insightful Topics

Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.