growth strategy - Implementing and Optimizing Campaigns

Implementing and Optimizing Campaigns

View Recording – Implementing and Optimizing Campaigns

In this webinar, we go over a practical review of how to plan your first ABM campaign and how to make current marketing programs more ABM-like. This session includes a review of the process, tools, templates, and action steps you can take immediately without spending $100,000+.

Watch to learn:

  • How to get started without spending $100,000+
  • How to plan your first ABM campaign
  • How to inject ABM into your current programs
  • How to develop an ABM roadmap
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Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.