Healthcare Sales and Marketing Learning Center

Latest Blog Posts

Account-Based Marketing Strategy

October 2, 2023

ABM Account Selection

How to Create an Account Prioritization Matrix In account-based marketing (ABM), account selection is the first step in the ABM process and, in my view, the most essential activity. And most companies don’t do it well. In this

September 26, 2023

Check out the ABM 101 Course on the New Buzz B-School

Learn the fundamentals of account-based marketing with our new ABM 101 Course This week, the awesome Adam Gelles launched Buzz B-School with a simple mission to help B2B Executives excel. And I am very honored to have been

September 4, 2023

Why an Obsession with Buying Groups Will Improve Your Marketing

If Accounts are the atomic unit of ABM, then buying groups are the protons and electrons. In B2B and especially in ABM, Buying Groups, Buyer Groups, Buyer Collectives, Buyer Circles – whatever you choose to call them –

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Entering the US Healthcare Market

October 16, 2022

Learning Center New

Healthcare Sales and Marketing Learning CenterLatest Blog PostsAccount-Based Marketing StrategyApril 2, 2023 The 5/57 ProblemIs 98% of Your Marketing Wasted? What the heck is the 5/57 Problem? Let’s start with this old  John Wanamaker quote, “Half the money

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Content, Digital and Influencer Marketing

September 1, 2023

Our Four Corner Inbound Marketing Engine

In this post, I will describe how we created a highly effective Inbound Marketing Engine. When I launched healthlaunchpad, I felt that I had unfinished business. In my software startup, Uniphy Health, I had been very frustrated by our inability to

September 1, 2023

What to Post to Engage Your LinkedIn Connections and Followers

In this blog post, I will share my analysis of a 12 months of LinkedIn posts, what I learned about what has helped to engage my LinkedIn connections and followers, and what to post on LinkedIn. My LinkedIn

August 6, 2023

What to Post to Engage Your LinkedIn Connections and Followers

In this blog post, I will share my analysis of a 12 months of LinkedIn posts, what I learned about what has helped to engage my LinkedIn connections and followers, and what to post on LinkedIn. My LinkedIn

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Marketing to Healthcare

October 16, 2022

Learning Center New

Healthcare Sales and Marketing Learning CenterLatest Blog PostsAccount-Based Marketing StrategyApril 2, 2023 The 5/57 ProblemIs 98% of Your Marketing Wasted? What the heck is the 5/57 Problem? Let’s start with this old  John Wanamaker quote, “Half the money

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The Healthtech Marketing Podcast

Presented by HIMSS and healthlaunchpad

October 16, 2022

Learning Center New

Healthcare Sales and Marketing Learning CenterLatest Blog PostsAccount-Based Marketing StrategyApril 2, 2023 The 5/57 ProblemIs 98% of Your Marketing Wasted? What the heck is the 5/57 Problem? Let’s start with this old  John Wanamaker quote, “Half the money

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