In my previous video, I reviewed the importance of ABM in Healthcare B2B. In this video, I illustrate why ABM matters more than ever to  Healthcare B2B high-tech Marketers.

Video Insight – Understanding Customers’ Decisions

First, in the …

As a  healthcare B2B marketer, knowing what Account-Based Marketing (ABM) is a foundation of creating a modern marketing strategy. In this video, I review the definitions of ABM.

Video Insight  – ITSMA & Technology Vendor Definitions

The video begins with …

In this video, I review the best practice in ABM based on a research finding by Information Technology Services Marketing Association,  ITSMA

I explain the characteristics that define the best or an ideal ABM approach. I also touch on …

ABX also referred to as ABE, stands for Account-based Experience which is  a customer-centric marketing strategy.

Video Insight – ABX Is Customer-Centric

First, I begin by explaining how account-based  Experience is customer-centric. I also emphasize how its effective implementation …

In my other videos, I have reviewed what Account-based Experience (ABX) is all about, and why it is so hard to implement. In this video, I review why you should consider ABX.

Video Lessons – Why Consider ABX?

This video …

In my previous post, I introduced  Account-based Experience (ABX) as a customer-centric marketing strategy.  In this post, I review why ABX is so hard to implement.

And I elaborate on some of the focus areas that make ABX a …