Category Archives for Targeting

Why ABM Targeting Is Important In Healthcare B2B

This video is a review of why ABM Targeting is important, and especially for healthcare B2B. It covers the significant features of modern targeting.

Video Insight The Old Way & The New ABM

The video goes into the main …

Developing An Ideal Customer Profile (ICP)

In my previous Case Study post, I shared my experience on how we developed a Healthcare ICP for my startup company.  In this video, I review the steps in developing an Ideal Customer Profile (ICP).

Your ICP …

How To Score Best-Fit Accounts

In my previous video, I shared my personal experience on how we developed a healthcare ICP for my Startup.  In this video, I review how you can score best-fit accounts in order to build an effective target Account List …