one-to-one marketing campaign

Nuvolo’s 1:1 Campaign Approach

This is part of a series of case study video posts I’ve shared on how Nuvolo implements Account-Based Marketing (ABM).  So, in this Nuvolo’s 1:1 campaign approach video, I take you through the process that Nuvolo uses to reach its best-fit target accounts with ABM campaigns.

7 Lessons From Nuvolo’s 1:1 Marketing Campaign Video

The video, focusing on Nuvolo as a successful one-to-one marketing campaign approach,  will equip you with the following lessons, knowledge, and insights:

  1. Learning the 4 key processes  in Nuvolo’s 1:1 campaign approach
  2. How does their sales and marketing team target their list of Ideal Customer Profiles quarterly
  3. Their range of best-fit accounts for campaigns and how they select these accounts
  4. How accounts engagement and intent are analyzed in order to enhance performance optimization
  5. The technology and platforms Nuvulo uses and how they engage their target accounts
  6. How they develop account-branded landing pages for each of their target accounts
  7. Finally, how Nuvolo’s Account Executives (AEs) prospect with the account-branded pages.

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Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.