how to plan for a 90-day abm sprint

Planning Your 90-Day ABM Sprint

In the previous video, I discussed the process of developing and planning your ABM roadmap. In this video, I explain in detail how you can plan your 90-day ABM Sprint to achieve your organization’s sales and marketing goals.

The video focuses on the key steps that you need to follow as you plan for your ABM sprint.  And so, it’s my hope that it will serve as a valuable guide as your organization navigates through the ABM process.

Lessons From This 90-Day ABM Sprint Plan Video 

As an ABM marketer, this video will equip you with the following lessons:

  1. The process of forming a team to drive your ABM process
  2. How best to set your marketing goals and performance indicators
  3. The steps involved in developing your ABM Sprint Plan
  4. The ABM Alternatives you can consider for your organization
  5. Learning how  to Organized Your Sales & Marketing Team
  6. How to go about setting 90-day ABM SMART goals for your organization
  7. How to develop your organization’s 90-day ABM Pilot Framework

Other Related  ABM Video Links

Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.