what is company surge data

What Is Company Surge Intent Data?

Intent data is critical when formulating your organization’s healthcare ABM campaign. In this video, I review the meaning of Bombora‘s Company surge data, and how it’s important for you as a health-tech B2B marketer.

Video InsightCompany Intent Data

The video highlights how you can use Bombora’s company surge information to identify customers that are searching for the products or services that both you and your competitors are offering.

This information will enable you to craft the right campaign strategies to help your organization generate more leads.

Video LessonsCompany Surge Data

This video will help you to:

Have a clear understanding of what company surge data is

Be well informed about its 2 key components

Know what the company surge tracks

identify the channels integrated to deliver intent data

Other Relevant Video Links

Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.

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