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understanding what intent data is for abm campaign

What Is Intent Data?

In this video, I review the meaning of intent data which is a key tool for ABM targeting. I also highlight the five predictive data signals, and how you can track them.

The video, therefore, explores some of the intent data, and how, Bombora, an ABM intent data vendor, can help you identify who is in-market.

Lastly, the video reveals the general cost of purchasing predictive data from Bombora and the total estimated cost for a complete data-driven ABM Solution.

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Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.