reasons why abx is so hard

Why Is ABX So Hard?

In my previous post, I introduced  Account-based Experience (ABX) as a customer-centric marketing strategy.  In this post, I review why ABX is so hard to implement.

And I elaborate on some of the focus areas that make ABX a very difficult marketing strategy

Video Insight – ABX & Go-to-market Efforts

First, I begin by explaining that customer-centric marketing is not a simple strategy because it involves all your go-to-market efforts.

Finally, the video explains how Account-based Experience is an orchestrated process, and how it focuses on the entire customer journey.

I hope that this video will prime you with a better understanding of why Account-based Express strategy is hard, and the key areas of focus.

Video Lessons – Why ABX Is Hard

In summary, the video is meant to help you:

  • Know why implementing a customer-centric is very hard
  • Understand the role of AI and research in this strategy
  • Enlighten you on how ABX is an orchestrated process, and therefore, involves different departments
  • Inform you about the key areas of the customer journey that Account-based Express should focus on

Other Relevant Links

Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.