Getting started with ABM is hard. Having a roadmap helps. Over the last couple of years, we have developed and refined a strategic approach called the ABM Playbook. The slideshow explains how we do it.
We have done 12 of these in the last 18 months.
Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.