How Cross Screen Media, a unified video advertising platform investigated and then successfully entered the US Healthcare Market.
In this post, I will review why Cross Screen Media decided to enter the US healthcare market, and how they approached
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Resources for Healthcare Rookies
Starting work in healthcare is like entering a parallel universe. Nearly everything is different. The business dynamics, the purpose of the organizations, and the economics are alien to anyone who, like me, has spent a career in other industries.
Stranger
…The US Healthcare Market Segmentation
At healthlaunchpad, we help companies with their US market entry strategy. One of the first areas they want help with is understanding the US healthcare market segmentation. How is this $3.6 trillion market organized? What the …
8 Most Common Healthcare Market Entry Barriers & How To Overcome Them
In my view, there is no harder market to gain a foothold in than healthcare. In this post, I will share my personal experience in the healthcare industry. I then discuss the most common healthcare market entry barriers and the
Profits and Perils of Partnerships for Start-ups
Recently, I gave a presentation to a group of entrepreneurs, students, and faculty at Texas State University called “Profits and Perils of Partnerships for Start-ups“.
I was lucky enough to facilitate a couple of members of the health…