It’s Time For a New Approach
to B2B Demand Generation


Intent-based Demand Generation

Building sales pipeline for high-ticket offerings and long sales cycles through B2B Demand Generation is one of the hardest jobs in marketing:

  • Only 2% of your target accounts may be in-market at any given time
  • Getting buyers to respond to demand generation marketing is getting tougher
  • Then getting them to take a meeting is next to impossible

Traditional B2B Demand Generation does not work as well as it used to.

How Intent-based Demand Generation Works:

The 6-Step Process

  • Pinpoint which accounts are in-market for what you sell
  • Reach the right buyers with “always-on” personalized messages
  • Increase the quality and quantity of sales meetings

Our Intent-based Demand Generation Model is an ABM approach to building B2B demand. It’s about finding the right buyers, making them aware and interested in your product or service, and moving them toward action.

Want to learn more?

Let's schedule a 30-minute call to discuss how you can improve your demand-generation marketing strategy

Powered by Propensity,

a Proven ABM Platform

Provided to You as a Platform-as-a-Service

And the best thing about it is that…

It comes as part of our service

The Propensity platform includes:

  • Multiple sources of high-quality third-party intent data
  • Scoring accounts based on likelihood to be in-market
  • Automatic buyer circle creation
  • GDPR and CCPA-compliant contact data, including email, phone, address and social media accounts
  • Ready-made playbooks to create demand generation campaigns
  • Always on programmatic ads
  • LinkedIn and Facebook ads
  • Email and direct-mail
  • Integration with Salesforce and Hubspot

What our B2B Demand Generation Customers Say

"We have been experimenting with ABM as an organization for some time. Healthlaunchpad helped get it moving. They developed a strategy based on deep insights about the buyer collective and created an ABM program to help us engage prospects across a tightly defined set of accounts. Based on their vision for using ABM and the early results achieved, we feel we have a path to scale ABM."

Ross Whittaker

Director North America Marketing, InterSystems

"The healthlaunchpad team has helped us accelerate our ABM journey. In our first year, we successfully piloted ABM with them. We saw positive results and learned enough to take this to the next level. We are now implementing a fully-scaled ABM model including digital advertising and excellent new content. Their approach to ABM is second to none."

ABM Client

Jacobia Solomon EMBA

President, AMN Healthcare
Language Services

Lets Talk

We want to learn about your demand-generation marketing strategies and discuss how we can help you turbo-charge your pipeline