How Much Should You Spend on Marketing?

This question is a bit like how long is a piece of string. To help you answer this question, here is a compilation of recent data on B2B Marketing Budget Benchmarks.

B2B Marketing

I have been involved in B2B Marketing for three decades and lived through multiple waves of change in this industry. Normally, I look ahead rather than backward, so I apologize in advance for a self-indulgent trip down memory lane. Looking …

Agile Marketing has rightly been receiving a great deal of attention. For many organizations, it is becoming THE operating model for marketing.

I recently had the pleasure to hear the awesome Kaycee Kalpin, Chief Marketing Officer of Premier Inc, …

Yup, it’s here again. The R word.

There are a million blog posts with advice on how to best prepare for the coming Recession. Many of them will tell you a recession is the best time to invest in marketing. …

The Healthcare Technology marketing environment has undergone a seismic shift in the last two years. We recently ran a webinar on the changes marketers have experienced, how they have adapted, and the use and benefits of Account-based Marketing (ABM).

We …

We recently completed the 2021 Pulse Survey on Healthtech Marketing. The survey provides healthtech marketers like you, with ideas and insights to help you drive more effective marketing campaign optimization.

The Healthcare Technology Marketing Survey: June 2021 Pulse

For …

Marketing to healthcare has never been more complex. There have never been so many choices, and the expectations of what marketing will deliver have never been higher.

At healthlauchpad, we have developed a simple Marketing Optimization Framework to …

At healthlaunchpad, we recently conducted research into upcoming digital health events for the next 18 months and compiled a comprehensive calendar for your reference. Below is a summary list of top Digital Health Events. These include the …

I got a little spikey this week in an article I wrote for HealthcareScene.com‘s Marketing site HTMC. You can read the full article here.  My basic premise is that you should fire your marketing agency every 90 days. …

We just launched a new addition to our website called Video Briefs, short educational videos for healthtech marketers

These are 2 to 4-minute-long videos designed to help educate healthtech marketers on a wide range of important topics. These include:

• Planning