COVID-19 is devastating businesses worldwide. Not least of all healthcare. I have been speaking with healthcare executives on the impact of COVID-19 on healthcare systems. The impact is deep and far-ranging.

The Economic Impact of COVID-19 on healthcare systems

COVID-19 …

Accelerating Out of the Curve eBook

• T​​he current reality facing the healthcare system
• The major areas where healthcare systems will need help
• A step-by-step guide to developing a Post-COVID growth plan

How to manage through the coronavirus

Selling To Hospitals – Entering the Twilight Zone

If you are new to Healthcare, selling to healthcare organizations, especially selling to hospitals, can be very intimidating. My first meeting at a large hospital was terrifying.

I arrived, dressed in a …

Last week, I posted about what’s different about selling to healthcare. One of the biggest differences is the sale cycle and one of the biggest questions is why selling to healthcare takes so long. 

In this post, we analyze why …