In this post, I will describe how we created a highly effective Inbound Marketing Engine.

When I launched healthlaunchpad, I felt that I had unfinished business. In my software startup, Uniphy …

In this blog post, I will share my analysis of a 12 months of LinkedIn posts, what I learned about what has helped to engage my LinkedIn connections and followers, and what to post on LinkedIn.

In this blog post, I will share my analysis of a 12 months of LinkedIn posts, what I learned about what has helped to engage my LinkedIn connections and followers, and what to post on LinkedIn.

My LinkedIn Obsession

I …

In this post, I will describe how we created a highly effective Inbound Marketing Engine.

When I launched healthlaunchpad, I felt that I had unfinished business. In my software startup, Uniphy Health, I had been very frustrated by our …

Social selling is using social channels to build strong relationships with prospective and current customers. I have been on LinkedIn since 2004 and have used social media to raise my profile through blogs and other social media activities for almost …

The Role of AI and ChatGPT for PR Professionals

Guest post by Erin Farrell Talbot, Founder and President, Farrell Talbot Consulting

Unless you have been hiding under a rock for the last 30 days, you have probably heard of the …

Social Media has long been the domain of big consumer brands. It’s a medium that many in the B2B space still struggle with. Late last year, I had the pleasure of speaking with Simon Rost, from GE Healthcare for …

Effective content marketing starts with brilliantly written content, but that’s only half the battle. Content is the fuel that keeps your marketing engine going. How you market this content is just as important. In this post, I will share healthtech …

In a previous video post, we shared insights on how you can use LinkedIn as a b2b social media marketing channel. In the video below, Ben Person, a Chief Marketing Officer at Nuvolo, shares insights on how they …

In this video post,  Jim Rose, Head of Global Marketing at InterSystems, talks to Adam Turinas, the CEO of healthlaunchpad on Healthcare B2B Social Media Marketing.

Jim explains how B2B social media marketing has proved to be …