best practice in Targeting

Best Practice in Targeting

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View this webinar where healthcare technology marketing expert, and Founder and CEO of Healthlaunchpad, Adam Turinas will provide insights on the best practices for targeting when thinking through your Account-based Marketing (ABM) program. This webinar will provide you with a fundamental understanding, as well as practical guidance, on targeting healthcare organizations using ABM.

Watch to learn:

  • Why targeting is so important in ABM
  • How to develop your target account list
  • Learn different targeting techniques
  • How to use customer insight and intent data to create an effective target account list
  • How to gain alignment on target account lists
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Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.