Healthcare Technology Buyer Insights for 2023

Last month I moderated a HIMSS webinar panel of four senior healthcare technology executives to get their perspectives on 2023 and to provide advice to healthcare technology vendors and services firms. They did not disappoint.

You can view the webinar recording here.

The panelists were:

  • Raymond Lowe, SVP and CIO, AltaMed Health Services
  • Sherri Hess VP & Chief Nursing Information Officer, HCA Healthcare
  • Milisa Rizer, MD, Family Medicine Physician & Chief Clinical Information Officer, The Ohio State University Wexner Medical Center
  • Nick Patel, MD, Vice Chair of Primary Care and fmr Chief Digital Officer, Prisma Health

They explain the financial realities of healthcare systems, what their respective priorities are, what innovations are most interesting to them, and advice to vendors on how to sell to them. It was a lively and insightful discussion.

Here are four short excerpts from the panel.

What Will Happen to IT Spending in 2023

What Innovations or New Things Are You Considering


What Do You Expect from Vendors

Quick Advice for Vendors



Originally posted on LinkedIn.

Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.