himss series

The HIMSS Healthlaunchpad Educational Series

I am really excited to announce a major partnership with HIMSS to create an educational series exclusively for healthtech marketers.

This partnership is focused on exactly what the Connect community is about: Marketing education and networking.

And so, together with HIMSS, we are running a six-part educational series on healthtech marketing. There will be webinars, workshops, and more down the road. Tons of opportunities to learn new skills and connect with peers.

This video with HIMSS TV explains a bit more about why we are doing this together.

The series starts with a review of the findings of the 2021 Healthcare Technology Marketing Survey.

The findings are fascinating and I hope you can attend. Registration details are below in the comments.

The subsequent five webinars are focused on Account-based Marketing (ABM).

This is the future of Healthtech marketing, so HIMSS and Healthlaunchpad are focusing on this to start with.

So, here is the calendar.

  • January 28th – 2021 Healthcare Technology Marketing Survey
  • February 11th – Fundamentals of ABM
  • February 25th – Best Practice in Targeting
  • March 11th – Creating Your First ABM Campaign
  • March 25th – ABM All-Stars Panel
  • April 8th – The Future of ABM

You can learn more here and register here.


Other Insightful Topics:

Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.