The 2021 Healthcare Technology Marketing Survey Recording

Last week, the awesome Lauren Goodman from HIMSS and I, presented the findings from an in-depth survey of healthcare technology marketing trends for 2021.

The survey dives into feedback from marketing executives across healthcare technology including small early-stage firms to multi-billion-dollar organizations.

Findings include spending trends, how strategies and tactics are changing, priorities for 2021, and a special focus on ABM.

Learning Points:

  • How did healthcare technology marketing change in 2020?
  • What are the healthcare technology marketing priorities for 2021?
  • How do healthcare technology marketers rate 20 different tactics?
  • What is the state of ABM in healthcare technology marketing?

You can view the recording here.


Other Insightful Links:



Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.