Revenue performance Measures | ABM Process

Foundations of ABM for Healthcare Technology Marketers

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In this webinar, I provide foundational insights on Account-based Marketing (ABM). This sssion provides the fundamentals for laying out a winning strategy for healthcare technology marketers who are currently investigating or in the early phase of implementing ABM.

Watch to learn:

  • What is ABM and why is it becoming THE fundamental strategy employed by healthcare technology marketers?
  • What is the state of ABM in healthcare?
  • What are the different types of ABM strategy and which one is right for you?
  • How do you develop an ABM strategy?
Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.

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