planning your abm roadmap | abm strategic plan

Planning Your ABM Roadmap

In this ABM strategic planning video, I take you through the process of developing and planning your ABM roadmap in 4 simple manageable steps.

You will learn how to develop your ABM planning strategy based on 4 sprints.

Here is what you will learn: 

  1. Best way to set your goals in order to achieve the desired outcomes
  2. Developing an ABM planning roadmap
  3. Structuring your organization’s ABM programs into manageable steps 
  4. Dividing your annual sales cycles into realistic marketing sprints (days/months)  
  5. Setting clear ABM campaign milestones for different sprints accordingly
  6. How to evaluate ABM performance at the end of each sprint and optimize accordingly


Other Relevant Video Links
    1. Lower-Cost ABM Alternatives
    2. Implementing ABM With No Expensive Platform
    3. Why You Should Fire Your Agency Every 90 Days!
Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.