Planning Your ABM Roadmap

In this ABM strategic planning video, I take you through the process of developing and planning your ABM roadmap in 4 simple manageable steps.

You will learn how to develop your ABM planning strategy based on 4 sprints.

Here is what you will learn: 

1. Best way to set your goals in order to achieve the desired outcomes
2. Developing an ABM planning roadmap
3. Structuring your organization’s ABM programs into manageable steps 
4. Dividing your annual sales cycles into realistic marketing sprints (days/months)  
5. Setting clear ABM campaign milestones for different sprints accordingly
6. How to evaluate ABM performance at the end of each sprint and optimize accordingly

 

Other Relevant Video Links

1. 1. Lower-Cost ABM Alternatives
   2. Implementing ABM With No Expensive Platform
   3. Why You Should Fire Your Agency Every 90 Days!