Planning Your ABM Roadmap
In this ABM strategic planning video, I take you through the process of developing and planning your ABM roadmap in 4 simple manageable steps.
You will learn how to develop your ABM planning strategy based on 4 sprints.
Here is what you will learn:
- Best way to set your goals in order to achieve the desired outcomes
- Developing an ABM planning roadmap
- Structuring your organization’s ABM programs into manageable steps
- Dividing your annual sales cycles into realistic marketing sprints (days/months)
- Setting clear ABM campaign milestones for different sprints accordingly
- How to evaluate ABM performance at the end of each sprint and optimize accordingly