Telehealth Intent Data - HubSpot Integration Case Study

Telehealth ABM Intent Data – Hubspot Integration Case Study

This is part 2 of the previous case study post I have shared on Telehealth ABM Intent data In this post, I review how real-time customer information access can be automated through HubSpot intent data integration for improved sales performance.

Insight: Telehealth Intent Data With HubSpot

The video highlights how Sales Development Reps (SDRs) can easily access critical customer intelligence through HubSpot software integration. This is a critical stage for a successful ABM process.

I hope that as a healthcare technology marketer, this video will provide you with valuable insights into how Hubspot can help you improve the effectiveness of your SDRs.

Lessons: Improved SDRs’ ABM Performance 

Some of the lessons you will grasp from this HubSpot intent data integration case study include:

  • Understand what happens when Bombora & HubSpot are integrated
  • Understand how to access ABM intent data reports based on defined topics
  • Appreciate how Intent data enhances SDRs’ performance in ABM

Other Relevant Links.

Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.