Telehealth ABM Intent Data – Hubspot Integration Case Study
This is part 2 of the previous case study post I have shared on Telehealth ABM Intent data. In this post, I review how real-time customer information access can be automated through HubSpot intent data integration for improved sales performance.
Insight: Telehealth Intent Data With HubSpot
The video highlights how Sales Development Reps (SDRs) can easily access critical customer intelligence through HubSpot software integration. This is a critical stage for a successful ABM process.
I hope that as a healthcare technology marketer, this video will provide you with valuable insights into how Hubspot can help you improve the effectiveness of your SDRs.
Lessons: Improved SDRs’ ABM Performance
Some of the lessons you will grasp from this HubSpot intent data integration case study include:
- Understand what happens when Bombora & HubSpot are integrated
- Understand how to access ABM intent data reports based on defined topics
- Appreciate how Intent data enhances SDRs’ performance in ABM