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Lower-Cost ABM Models

In this video, I review some of the lower-cost ABM models. Therefore, I present some of the best alternatives you can consider to high-end ABM software.

When you are a small-sized organization or even medium-sized, investing in high-end and advanced ABM software solutions such as Demandbase or Terminus can be a real tall order.

And so, in this video, I provide you with some ideas on lower-cost ABM models (low-cost ABM software) options so you can take baby steps toward ABM success.

Video: Cheaper ABM Models

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Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.