stages of the abm process

The ABM Process

In this video, I review the main stages of the ABM Process.

Video Lessons Stages of ABM Process

This video review will help you

  • Better understand the entire ABM process in order to prepare well for campaigns
  • Identify the 4 ABM stages to address to ensure a successful campaign
  • Appreciate why ABM must be aligned to goals and the teams involved
  • Better understand why continuous measurement of impacts is important

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Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.