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Why ABM Targeting Is Important In Healthcare B2B

This video is a review of why ABM Targeting is important, and especially for healthcare B2B. It covers the significant features of modern targeting.

Video Insight The Old Way & The New ABM

The video goes into the main differences between the traditional and the new ABM targeting in B2B marketing

Video LessonsWhy ABM Targeting Is Important

This video will help you:

  1. Understand features and benefits of targeted marketing
  2. Appreciate why ABM targeting  is important in healthcare B2B
  3. Understand and appreciate the importance of getting your targeting right
  4. Identify the most important feature of modern ABM targeting.
  5. Understand the difference between the traditional B2B & the ABM B2B

Other Relevant Links:

  1. Account-Based Marketing Targeting Process
  2. Creating 1:1 Target Account List Using Customer Insight
  3. How To Score Best-Fit Accounts
  4. Developing Ideal Customer Profile
Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.

  • […] my previous video, I reviewed the importance of ABM in Healthcare B2B. In this video, I illustrate why ABM matters […]

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