The Future of Intent Data

In my previous video post, I reviewed ABM intent data for the healthcare sector. In this video, I review the Future of Intent Data and some of the solutions it will provide.

The video highlights the gaps in the current intent data. It also indicates how the future predictive data will focus on addressing the current gaps.

Video Insight – The Goal of Intent Data

In the video, I explain the goal of intent data using an analogy used in Triblio’s Hidden Funnel and  6Sense’s Dark funnel.

The video illustrates how intent data aims at revealing prospects high in the funnel who may be ready to engage.

Finally, the video demonstrates how future intent data can help capture the customer’s decision signals and behaviors.

I hope that this will help you gain a better understanding of how the Next Generation of AI & Intent Data is expected to resolve some of the current limitations.

Video Lessons – The Future of AI & Predictive Data

As a Healthcare B2B ABM marketer, this video will help you:

  • Understand the goal of intent data and the hidden or the dark funnel. 
  • Recognize the limitations of the current intent data, and as a result, reflect on how the future AI intent data would provide smarter solutions
  • Stay on top of the emerging technology trends
  • Appreciate how the Next Generation AI & Predictive Data can galvanize how healthcare B2B marketers approach ABM.

Other Relevant Links:

Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.