The Healthcare Technology marketing environment has undergone a seismic shift in the last two years. We recently ran a webinar on the changes marketers have experienced, how they have adapted, and the use and benefits of Account-based Marketing (ABM).

We …

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Watch this webinar to learn more about the state of ABM in healthcare, key trends for ABM adoption in healthcare, and technologies and strategies to consider for the future.

Watch to learn:

• What’s the state of ABM in

View Recording From An ABM All-Star Panel!

In this panel discussion, healthcare technology marketing leaders share insights and experiences in implementing ABM strategies in their businesses.

Watch this interactive and lively session moderated by me with our panelists: Melinda Dropka-MacDonald, …

View Recording – Implementing and Optimizing Campaigns

In this webinar, we go over a practical review of how to plan your first ABM campaign and how to make current marketing programs more ABM-like. This session includes a review of the …

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View this webinar where healthcare technology marketing expert, and Founder and CEO of Healthlaunchpad, Adam Turinas will provide insights on the best practices for targeting when thinking through your Account-based Marketing (ABM) program. This webinar will provide you …

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In this webinar, I provide foundational insights on Account-based Marketing (ABM). This sssion provides the fundamentals for laying out a winning strategy for healthcare technology marketers who are currently investigating or in the early phase of implementing ABM.…

Last week, the awesome Lauren Goodman from HIMSS and I, presented the findings from an in-depth survey of healthcare technology marketing trends for 2021.

The survey dives into feedback from marketing executives across healthcare technology including small early-stage firms to …

Engaging Influencers Using Killer Content: – A highly insightful webinar followed by an interactive panel with three experts.

By taking a more journalistic approach to content marketing, you can build credibility in a scalable and profitable way.

You can build …

It’s been seven months since we launched healthlaunchpad and we have run seven webinars for healthtech marketers in that time.

Our passion is helping healthtech marketers grow their businesses. Every month we run webinars and workshops specifically to help …

Profits and Perils of Partnerships for Startups

I recently gave a presentation to a group of entrepreneurs, students, and faculty at Texas State University called “Profits and Perils of Partnerships for Start-ups“.

Partnerships can be one of the most effective …