Developing A Healthcare ICP – Real World Case Study

The most important first ABM step in healthcare technology marketing is developing your Ideal Customer Profile (ICP). In this video, I share with you a case study on the approach we used when developing a healthcare ICP for my Startup.

Video Insight – An Exclusive ICP Development Process…

And so, in this video,  I highlight the healthcare solutions we were offering, the customers we targeted, and the strategies we used to identify our best-fit target customers as we continued to expand.

I hope that as a healthcare B2B marketer, this video will give you a better perspective on how to develop your healthcare ICP.

Video Lessons – Developing A Healthcare ICP

In this video I review:

• The type of healthcare solutions we provided
• The Category of hospitals we targeted in order to penetrate the market
• The sales deal-size approach we used to identify target customers and why we adopted it
• Characteristics that distinguished us from hundreds of other competitors
• The key advantages we had that gave us an upper hand in terms of market penetration
• A list of our  initial target markets
• The process we successfully used to create our healthcare ICP
• Finally,  a list of some of the customers we partnered with

 

Other Related Links

• What Is Intent Data?
• Intent Data For Healthcare
• How To Score Best Fit Accounts
• Why Choose ABM To Market To Healthcare