Intent data is critical when formulating your organization’s healthcare ABM campaign. In this video, I review the meaning of Bombora‘s Company surge data, and how it’s important for you as a health-tech B2B marketer.

Video Insight –

This video is a review of why ABM Targeting is important, and especially for healthcare B2B. It covers the significant features of modern targeting.

Video Insight – The Old Way & The New ABM

The video goes into the main …

In my previous Case Study post, I shared my experience on how we developed a Healthcare ICP for my startup company.  In this video, I review the steps in developing an Ideal Customer Profile (ICP).

Your ICP …

In a past video post, I discussed the process of developing an Ideal Customer Profile (ICP).  So, in this video, I review the ABM Targeting Process and the stages involved in developing Target Account List (TAL)

Video Insight

In my previous video, I shared my personal experience on how we developed a healthcare ICP for my Startup.  In this video, I review how you can score best-fit accounts in order to build an effective target Account List …

The most important first ABM step in healthcare technology marketing is developing your Ideal Customer Profile (ICP). In this video, I share with you a case study on the approach we used when developing a healthcare ICP for my …

In this video,  I take you through a step-by-step process of creating a 1:1 Target Account List (TAL) using Customer Insight.

The video, is a guide on how you can use customer insight either through manual research techniques, face-to-face …