what is abx?

What Is ABX?

ABX also referred to as ABE, stands for Account-based Experience which is  a customer-centric marketing strategy.

Video Insight – ABX Is Customer-Centric

First, I begin by explaining how account-based  Experience is customer-centric. I also emphasize how its effective implementation is very difficult.

Further, I emphasize the importance of building customer trust by maintaining good relations and focusing on relevant information

Video Lessons – What Is ABX?

From this video, you will be in a better position to:

  • Identify the components of ABX in order to have a better implementation approach
  • Acknowledge that Account-based Experience is very hard to implement
  • Identifying some of the few companies that are customer-centric
  • Recognize the importance of building customer trust through empathy, and effective communication

Other Insightful Links:

Originally posted on LinkedIn.

Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.