Why Should You Consider ABX?

In my other videos, I have reviewed what Account-based Experience (ABX) is all about, and why it is so hard to implement. In this video, I review why you should consider ABX.

Video Lessons – Why Consider ABX?

This video will help you:

• Learn how ABM has changed the B2B marketing approach and the reason you should now consider ABX
• Have a better definition of ABX so as to have a better implementation approach
• Understand the role of data and research in enhancing customer experience through ABX
• Appreciate why  ABX is important and the next big thing and how it touches on customer experience (CX)

Other Relevant Links

• What Account-based Experience Is All About
• Reasons That Make Account-based Express Very Difficult
• The Future Of Intent Data
• Account-based Marketing Tools
• How To Be Customer-Eccentric In B2B Marketing