Why Should You Consider ABX?
Video Lessons – Why Consider ABX?
This video will help you:
- Learn how ABM has changed the B2B marketing approach and the reason you should now consider ABX
- Have a better definition of ABX so as to have a better implementation approach
- Understand the role of data and research in enhancing customer experience through ABX
- Appreciate why ABX is important and the next big thing and how it touches on customer experience (CX)