why you should consider abx

Why Should You Consider ABX?

In my other videos, I have reviewed what Account-based Experience (ABX) is all about, and why it is so hard to implement. In this video, I review why you should consider ABX.

Video LessonsWhy Consider ABX?

This video will help you:

  • Learn how ABM has changed the B2B marketing approach and the reason you should now consider ABX
  • Have a better definition of ABX so as to have a better implementation approach
  • Understand the role of data and research in enhancing customer experience through ABX
  • Appreciate why  ABX is important and the next big thing and how it touches on customer experience (CX)

Other Relevant Links

Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.

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