best abm practice

What Is The Best Practice In ABM?

In this video, I review the best practice in ABM based on a research finding by Information Technology Services Marketing Association,  ITSMA

I explain the characteristics that define the best or an ideal ABM approach. I also touch on some of the noticeable campaign improvements associated with an effective ABM targeting process.

Video Insight: The Blended ABM Approach

The video highlights the ABM models that, as a best practice, can be blended, or used in isolation for improved sales performance.

Finally, I review research findings by 6Sense on how ABM can positively impact your business results through increased sales revenues and high ROE

And so, as a Health-tech Marketer, it is my hope that this video will provide you with useful insights and focus as you continue with your healthcare B2B ABM journey.

Video Lessons – The Best ABM Practice 

In summary, this video will help you to:

  • Understand the characteristics of the best ABM practice
  • Consider a blended model of ABM for improved sales through multiple customized campaigns
  • Embrace ABM Technology in order to boost sales through advanced intent-data targeting
  • Learn campaign improvements  that are indicators of an effective ABM practice
  • Appreciate how an effective ABM can positively improve your sales performance results.

Other Relevant Links:

Adam Turinas

Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of Total Customer Growth LLC. Adam spent two decades marketing for Dell, IBM, Bank of America, and dozens of other major marketers. In 2012 he founded, grew, and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that teaches clients how to use ABM.